By listing on directories that promote themselves and paying for advertising
through Google it is possible to generate immediate, qualified traffic to your
website.
The reporting tools that come with these services will also provide you with
reports so that you know exactly where your marketing budget is going and where
the best results are coming from.
Another important thing that will help you to promote your website is a content management - relevance of information provided on your site, accuracy, positioning of that information, etc.
And, of cause, visual representation - does it catch my eye?
By doing this you can promote you site on-line quite significantly!